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I visited the Vuori store in New York City. Vuori landed $400 million in funding from SoftBank, valuing the company at $4 billion. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In 2021, the direct-to-consumer company landed $400 million in funding from SoftBank, valuing the company at $4 billion. I visited Vuori's SoHo location in New York City to see what's so special about the brand.
Persons: , Joe Kudla, TikTokers Organizations: Service, Bloomberg Locations: New York City, Carlsbad , California, China, Canada, Australia, Japan
Look at Joe Kudla, the 45-year-old CEO and founder of Encinitas, California-based Vuori, a fast-growing athletic apparel startup most recently valued at $4 billion in 2021. When Kudla launched Vuori in 2014, he'd already tried and failed to get two other apparel brands off the ground. One was a contemporary women's apparel brand called Sammy Jo. The other was a T-shirt startup he'd also called Vuori, the Finnish word for "mountain." Launching the current version of Vuori as a side hustle wouldn't have worked for two reasons, he says.
After raising $700,000 in a "friends and family" funding round, Vuori put its products in local yoga studios and fitness centers. "We were left with few options, and we were running out of money very fast," Kudla says. CNBC Make It: What were you thinking and feeling when it looked like Vuori might run out of money? We didn't have a lot of time on our hands, and we didn't have a lot of money. It's hard, because I think a lot of entrepreneurs have a kind of distortion reality field.
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